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Discover Financial Services Selects
The Martin Agency As Agency Of Record
April 19, 2006
Riverwoods, Illinois, April 19, 2006-- Discover
Financial Services LLC, a business unit of Morgan
Stanley (NYSE: MS), announced today that it has
selected The Martin Agency as its advertising
agency of record for its Discover® Card business.
The agency will handle strategic planning
and creative development for Discover Card and
related products including an integrated, multi-media
campaign highlighting unique Cardmember benefits.
“The Discover brand is the single biggest
issuer of cards and has tremendous equity with
consumers for superior rewards and customer service,”
said Margo Georgiadis, executive vice president
and chief marketing officer for Discover Financial
Services. “We are excited about continuing to
differentiate our brand to drive growth.”
“The Martin Agency was able to translate our
brand strategy into broad reaching and engaging
advertising concepts that clearly differentiate
Discover Card and underscore our category leadership,”
said Mark Hosbein, senior vice president of advertising,
Discover Financial Services, Credit Card division.
“Once again, Discover is raising the
bar in its industry by delivering a richer offering
designed to make a deeper connection with its
customers,” said John B. Adams, Jr., chairman
and chief executive officer of The Martin Agency.
“It’s a thrill for us to continue to drive this
brand forward.”
About Discover
Financial Services LLC
Discover Financial
Services LLC, a business unit of Morgan Stanley
(NYSE: MS), operates the Discover Card with more
than 50 million Cardmembers, and the Discover
Network, which is the largest proprietary credit
card network in the U.S. with more than 4 million
merchant and cash access locations. Discover
Financial Services also operates the PULSE ATM/debit
network, which serves over 4,200 financial institutions
and includes almost 250,000 ATMs and approximately
3.4 million POS terminals. For more information,
visit www.discovercard.com, www.discovernetwork.com
or www.pulse-eft.com.
About The
Martin Agency
Headquartered in Richmond,
VA, The Martin Agency is a full-service agency
offering unified advertising, direct response,
public relations, interactive, and sports and
events marketing. In addition to Discover Financial
Services, clients include ALLTEL, AOL, Carfax,
GEICO, Hanes, Miller Brewing Company, Olympus,
NASCAR, PING, Seiko and UPS.
CONTACT:
Leslie Sutton
Discover Financial Services
224.405.3965
lesliesutton@discoverfinancial.com
Dean Jarrett
The Martin Agency
804.698.8806
dean.jarrett@martinagency.com
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