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Discover® Card Reintroduces Cashback Bonus® Credit Products Designed For The Way Consumers Choose To Use Credit
Discover® MoreSM Card and Discover® Open RoadSM Card Let Cardmembers Earn Even More Money Back on Everyday Purchases
April 02, 2007
Riverwoods, Illinois, [April 2], 2007
– Discover Financial Services LLC, a
business unit of Morgan Stanley (NYSE: MS), today
reintroduced Discover® MoreSM Card
and Discover® Open RoadSM Card, which
provide opportunities for cardmembers to accelerate
their cash rewards earnings based on how they
decide to use credit. The rewards programs
underscore Discover Card’s commitment to putting
cardmembers back in the driver’s seat, by helping
them earn more meaningful rewards, quickly and
easily, while giving them more choices and control
over their credit. “All Discover Cards
are built upon an award winning foundation of
best-in-class benefits and service all at no annual
fee, including the leading cash rewards programs,
customer service and fraud protection services
in the industry,” said Margo Georgiadis, Executive
Vice President and Chief Marketing Officer of
Discover Financial Services. “In addition to
these benefits, the Discover More Card and Discover
Open Road Card have distinct cash rewards accelerators
that enable consumers to get more money back in
the categories where they use credit.” Discover
More Card: More Ways to Earn More Cash
The Discover More Card, previously known as
the Discover Platinum Card, delivers exceptional
cash rewards earnings for cardmembers. Beyond
the best-in-class features shared by Discover
Card’s Cashback Bonus® products, the Discover
More Card includes the 5% Cashback Bonus
Get More program, which allows cardmembers to
earn more rewards in popular categories that change
four times a year like gas, travel, home, apparel,
restaurants, movies and more. The Card is designed
for consumers who use credit in many different
categories and provides them with more ways to
earn more cash on their purchases. Discover
Open Road Card: The Most Rewards for Gas and Auto
Maintenance Purchases The recently
redesigned Discover Open Road Card, previously
known as the Discover Gas Card, provides cardmembers
with the same core benefits. The Card is another
valuable choice for consumers who appreciate value
and want to be rewarded for everyday purchases
they make with their card, such as gas and automotive.
Cardmembers receive a full 5% Cashback Bonus
on their first $1,200 in annual gas and auto maintenance
purchases, plus up to 1% unlimited Cashback
Bonus on all other purchases. Gas purchases
can be made at any station, while auto maintenance
purchases include oil changes, tire stores, paint
shops, auto dealers, batteries, service/repair
shops, part/supplies stores, towing services and
even car washes. Best-in-Class
Features for All Discover Cards Regardless
of having different rewards accelerators on each
product, the Discover More Card and Discover Open
Road Card are built upon the same heritage of
innovative cash rewards, unmatched customer service
and industry-leading fraud protection – all for
no annual fee. The cards also share a distinctive
orange “core” card design, which is a visual reminder
of Cashback Bonus and Discover Card’s commitment
to helping cardmembers make their money go further.
Additional benefits at the center of all Discover
Card Cashback Bonus credit products are:
•America’s #1 Cash Rewards Program –
In addition to the cash rewards associated with
each specific card, Discover Cardmembers benefit
from a Cashback Bonus program that offers
active cardmembers unlimited rewards that never
expire: • Ability to earn up to 1% Cashback
Bonus automatically on all purchases. •The
most flexible redemption options of any credit
card, including the ability to redeem Cashback
Bonus as a statement credit, direct deposit
or check, or a Partner gift card. •Ability
to increase, even double, their Cashback Bonus
when they redeem for gift cards or e-certificates
from an exclusive network of over 70 brand-name
Partners. •Rewards When Shopping Online
- To make their money go further, cardmembers
can earn 5 to 20% Cashback Bonus all year
round when shopping at top online retailers such
as Target.com, Overstock.com and Barnes&Noble.com
through ShopDiscover (www.discovercard.com/shop).
•Award-winning Customer Service - Discover
Card products are supported by a knowledgeable
and empowered team of customer service representatives,
who are reachable in less than 60 seconds, 24/7,
and who are committed to solving cardmembers’
issues in just one phone call. •Advanced
Fraud Protection - Discover Card also provides
the most advanced and convenient fraud protection,
with a $0 fraud liability guarantee. Cardmembers
are never responsible for unauthorized charges
– online, offline, anytime, anywhere. •Best-in-Class
Travel Benefits - Cardmembers are covered by the
most complete free travel benefits offered by
any no-fee credit card. Global Traveler’s Hotline
provides fast, friendly travel assistance in just
one call. Scheduled Air Travel Accident Insurance
and Car Rental Insurance are also included.
About Discover Financial Services
LLC Discover Financial Services LLC,
a business unit of Morgan Stanley (NYSE: MS),
operates the Discover Card with more than 50 million
cardmembers and the Discover Network. Discover
Financial Services also operates the PULSE ATM/debit
network, which serves over 4,400 financial institutions
and includes nearly 260,000 ATMs, as well as POS
terminals nationwide. For more information, visit
www.discovercard.com,
www.discovernetwork.com
or www.pulse-eft.com.
Media Contact Matthew
Towson Discover Financial Services LLC (224)
405-5649
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