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Discover® Card Unveils WNBA Team Affinity Cards
Newly Drafted Rookies First to Sign New Team Cards
During WNBA Draft Festivities --
April 04, 2007
Cleveland, Ohio April 4, 2007 –
Discover® Card today announced the launch of its
new WNBA Team Affinity Cards which will be on
display tomorrow during the WNBA’s draft day festivities
held at the Renaissance Hotel in Cleveland.
WNBA fans who apply for the team-affiliated
Card, as well as existing Discover Cardmembers,
will have access to the unique “Discover Card
Fan Lounge” at select WNBA arenas. Fans can show
their Discover Card to gain access to the Lounge
and have the chance to meet WNBA players while
enjoying a VIP experience.
The new Affinity
Cards featuring the 13 WNBA teams are part of
the multi-year agreement signed last year between
Discover Card and the WNBA making Discover Card
the official credit card of the WNBA.
“Our
new WNBA Team Affinity Cards are another example
of Discover Card’s efforts to bring new and exciting
benefits to our cardmembers as well as WNBA fans,”
said Dana Traci, Vice President of Retail Partner
Marketing for Discover. “The WNBA Team Affinity
Card shares all of the best-in-class benefits
and features Discover Card offers, such as innovative
Cashback Bonus® rewards, award-winning
customer service and industry leading fraud protection.
In addition, Discover Cardmembers will enjoy exclusive
benefits at WNBA games.”
“With Discover®
Card engaging with us in such a meaningful and
substantial way, we are able to offer WNBA fans
and Discover Cardmembers unique access to our
league, our teams and our players,” said league
President Donna Orender. “Our fans are extremely
supportive of league partners and this program
will give fans an even greater incentive to be
engaged Discover Cardmembers."
The new
WNBA Team Affinity Card delivers the best cash
back earnings and experience. As part of Discover
Card’s line of Cashback Bonus products,
the card shares the foundational best-in-class
features as well as the 5% Cashback Bonus
Get More Program, allowing cardmembers to earn
more rewards in popular categories that change
four times a year like gas, travel, apparel, restaurants,
movies and more. Like all Discover Cards, the
new WNBA Team Affinity Card comes with no annual
fee and unlimited cash rewards that never expire
as long as you use your card. To make their money
go even further, cardmembers can also earn 5-20%
Cashback Bonus all-year round when shopping at
top online retailers such as Target.com, Overstock.com
and Barnes&Noble.com through ShopDiscover
www.discovercard.com/shop.
Additionally, Discover Card will make
a $20 donation to WNBA Cares charitable partners
to be identified at the launch of the season for
each new account upon first purchase.
To
apply for a WNBA Team Affinity Card, please visit
www.discovercard.com/wnbacards.
The site goes live within the next week. The WNBA
team design is in addition to the 150 card designs
Discover Card currently offers. Existing cardmembers
can also visit the site to select a new WNBA team
design.
About Discover Financial
Services LLC,
Discover Financial
Services LLC, a business unit of Morgan Stanley
(NYSE: MS), operates the Discover Card with more
than 50 million cardmembers, and the Discover
Network with more than 4 million merchant and
cash access locations. Discover Financial Services
also operates the PULSE ATM/debit network, which
serves over 4,400 financial institutions and includes
nearly 260,000 ATMs, as well as POS terminals
nationwide. For more information, visit www.discovercard.com,
www.discovernetwork.com
or www.pulse-eft.com.
About the WNBA
Featuring
13 teams and the greatest female basketball players
from around the world, the WNBA is the longest-running
and most successful women’s professional team
sports league in U.S. history. The WNBA tips off
its second decade of play in 2007 and will feature
a record number of national telecasts. ESPN2 and
ABC will combine to televise up to 36 games nationally
during the 2007 regular season and playoffs. NBA
TV will complement ABC and ESPN2's coverage by
televising 70 regular-season and up to nine playoff
games. Highlighting ESPN2’s schedule of 16 regular
season telecasts is the second consecutive year
of “WNBA Tuesday,” which includes five doubleheaders
and gives fans the opportunity to watch WNBA action
on 11 of 14 Tuesday nights throughout the season.
ABC will broadcast five regular season games
and the WNBA All-Star 2007 taking place at the
Verizon Center in Washington, D.C. Sunday, July
15 at 3:30 p.m. For more information on the WNBA,
visit WNBA.com.
Discover Card
Contact:
Leslie Sutton, Director
of Public Relations, Discover Financial Services
LLC
224-405-3965 lesliesutton@discoverfinancial.com
WNBA Contact:
Ron
Howard, Director, Communications
212-407-8641
rhoward@nba.com
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