|
|
|
|
|
| |
Flowers, Cards And A Great Meal Top Wish Lists This Mother’S Day, According To The Discover® Card Mother’S Day Shopping Survey
In the Spirit of “It’s The Thought That Counts,” More Than Half Of Recipients Would Keep Their Gifts Even If They Weren’t Happy With Them
May 07, 2007
Riverwoods, IL, May 7, 2007 –
Good news for recipients this Mother’s Day – the
majority of gifts that top their wish list, such
as flowers, cards and dinner at a restaurant,
coincide with what most shoppers plan to purchase,
according to the annual Discover® Card Mother’s
Day Shopping Survey. The survey revealed a range
of other Mother’s Day-related shopping trends
and consumer spending projections.
“Discover
Card’s Mother’s Day Shopping Survey again provides
great insights for gift-givers and merchants alike,”
said Margo Georgiadis, executive vice president
and chief marketing officer of Discover Financial
Services. “Our survey found that moms value hand-made
presents and thoughtful gestures, but also enjoy
receiving more traditional gifts. Most consumers
will be shopping for gifts a week or more in advance
of the day, and their purchasing will be influenced
by sales and coupons.”
Men
Spend More Than Women on Mother’s Day
While 52 percent of all respondents said
they plan to purchase Mother’s Day gifts this
year, significantly more men (59 percent) than
women (46 percent) will do so. The Discover Card
survey revealed additional trends on who’s spending
what on whom:
• Of those who plan to
purchase a Mother’s Day gift this year, the average
amount men and women plan to spend on their mothers
is $66.50, an increase of over seven percent from
last year.
• Men plan to slightly outspend
women on their mothers this year. Of those who
plan to purchase a Mother’s Day gift this year,
the average amount men will spend is $73.80 while
the average amount women is $58.40.
•
Of those men who plan to purchase a Mother’s Day
gift for their wives this year, the average amount
they will spend is $90.70 and only $50.10 for
their mothers-in-law.
• The majority
of respondents (71 percent) said that they tend
to spend more on Mother’s Day than Father’s Day.
Forty-eight percent of respondents said it was
more challenging to shop for Mother’s Day gifts
than it is for Father’s Day gifts while 37 percent
said the opposite.
Of course, when asked
how much would be an appropriate amount to spend
on a Mother’s Day gift, half of the mothers surveyed
(50 percent) said no money at all, citing that
the best gift would be hand-made gift or a thoughtful
gesture from the heart. Thirty-seven percent
said less than $50.00 while 10 percent said $50.00
or more.
Most Popular Mother’s
Day Gifts
According to the survey,
many gift-givers are aligned with what recipients
hope to receive on the special day. Among the
top findings:
• At 76 percent, flowers
or a greeting card are the most popular gifts
that shoppers intend to give, followed by a special
dinner out at a restaurant (44 percent) and jewelry
(30 percent). Music/books/DVD’s or games almost
tied with apparel at 27 percent and 26 percent
respectively. Twenty-four percent planned on
giving something home-made while 22 percent plan
to take Mom to the spa.
• When we polled
moms, 64 percent said that were most hoping to
receive flowers or a greeting card. A special
dinner at a restaurant and a home-made gift tied
with 54 percent. A trip to a spa came in at 30
percent while Music/books/DVD’s or games almost
tied with jewelry at 29 percent and 27 percent
respectively.
• While 19 percent of Mother’s
Day shoppers said they intend to purchase a gift
card, twice as many moms (40 percent) indicated
that they would like to receive one – 72 percent
would prefer a general purpose gift card as opposed
to a store specific one.
• When respondents
were asked what features would influence them
to purchase a gift card, 58 percent cited no expiration
date or loss of value. Fifty-six percent said
if the card was general purpose while 46 percent
said being able to choose the denomination. Thirty-four
percent cited Mother’s Day art while twenty-eight
percent cited the ability to emboss the recipient’s
name and add a message.
But shoppers
shouldn’t worry if their Mother’s Day gift isn’t
well-received, as 60 percent of moms surveyed
wouldn’t exchange, return or re-gift a present
if they were unhappy with it!
Brick-and-Mortar
Stores Most Preferred Way To Shop; Majority of
Shoppers Will Take Care of Gift A Week in Advance
The Discover Card Mother’s Day survey
revealed insights for merchants that may help
them better serve customers this Mother’s Day.
• Thirty-two percent of gift-givers
said they will look for Mother’s Day gifts at
the mall, another 25 percent cited a discount
store (e.g. Wal-Mart) and 19 percent said they
would visit a department store (e.g. Macy’s).
About one-in-ten plan to shop online.
• When asked what would encourage them to
spend more on Mother’s Day gifts, nearly half
of those intending to shop (46 percent) cited
special sales. Coupons or rebates from retailers
or manufacturers came in second at 40 percent
while 28 percent cited free online shipping.
• Eighty-percent of respondents said they
will shop a week or more in advance for Mother’s
Day. Eighteen percent indicated that they will
wait until the day before or later to shop.
About the Discover Card Mother’s Day
Shopping Survey
For Discover Card’s
Mother’s Day Shopping Survey, an online survey
was conducted with a total of 1,013 nationally-representative
adults. The research was conducted from 19 to
April 22, 2007 by Caravan Opinion Research Corporation.
About Discover Financial Services
LLC
Discover Financial Services
LLC, a business unit of Morgan Stanley (NYSE:
MS), operates the Discover Card with more than
50 million cardmembers and the Discover Network.
Discover Financial Services also operates the
PULSE ATM/debit network, which serves over 4,400
financial institutions and includes nearly 260,000
ATMs, as well as POS terminals nationwide. For
more information, visit www.discovercard.com,
www.discovernetwork.com
or www.pulse-eft.com.
Media Contact
Matthew
Towson
Discover Financial Services LLC
(224)
405-5649
Return to 2007 Articles
Return to Press Room Main
|
|
|
